Emergency call from London:

“What was your thesis about.. that interactive advertising thingy?!”
“Interactive Narrowcasting, why?”
“I just encountered some awesome narrowcasting..”
.. a half naked lady on a billboard!"
“Could you put a picture on twitter?”

ALLRIGHT! Well buddy, the name for that would be.. a half naked woman on a billboard. 

Sorry, forgot to tell that narrowcasting had to do with digital signage and such.

 

Never the less, that's some neat bill-boarding!

Googling taught us this an ad for a new body spray:

 

Kudos @por.

To hell with privacy. This interactive billboard shows your weight in the bus stop while you are sitting on the bench. Don’t like what you see? Don’t sit down.. or go Fitness First.

 

 

Agency: N=5 - Article: Coolhunter