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Interesting findings for if you ever end up in the process of multiplayer (adver)game design. Usually there are 2 major concepts to work with: cooperative and versus styled game plots.
Our hypothesis stated that a versus styled game-mode is most engaging out of the two. After some intensive research, we found this to be true. A significant difference in emotional expression was perceived within players when playing the same game in two different modes. If you'd like to know the details about the research, the paper is available on request. 32 participants were asked to play a set of wii-tennis in pairs in these 2 major game modes:  Left: player 1 versus player 2 -- Right: cooperative mode
Then we recorded the end-game situation where they realized they either won or lost. This resulted in 64 short video clips, showing the exuded body language of the players.  The 5-second recordings (separated from opponent or allied and having the sound muted) were then shown to 18 external raters. They had to indicate if the player either won or lost the game. Besides this they had to rate how sure they were on a 5 point likart scale.
Possible confounding factors and reliability are discussed in the paper, although we believe the results are quite reliable.  Comments (1)
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