| research: interactive narrowcasting | ||||
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| Latest Thesis Articles |
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| Interactive Narrowcasting |
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As for my master thesis, I’m performing a research on Interactive Narrowcasting.
Narrowcasting is relevant location based advertising; usually near the point of purchase. If this ad provides interaction possibilities with customers, we are talking about interactive narrowcasting.
The subject is quite new which means not much is written about it, but wikipedia tells us this: “A new type of narrowcasting is evolving in the form of interactive narrowcasting. Interactive narrowcasting enables shoppers to influence the content displayed via narrowcasting. One way of doing this is via a touch screen. More and more systems are being introduced into the narrrowcasting market. These systems enable brands to communicate (two ways) with their shoppers via an interactive computer. The majority of these systems is located near or in between the products and is smaller in size. Also the content that is offered to shopper differs from 'classic' narrowcasting content. Interactive narrowcasting content is more informative and in many cases is meant to replace store personnel. Another advantage of the majority of interactive narrowcasting projects is that they are more effective and less cost absorbing overtime.” In my blog I try to gather related multimedia content that answers my question. In addition I will write a thesis for my master program: This thesis will be handed in at the Media & Design Academy in Genk (Belgium) and is due to be finished around June or September 2007. Only available in Dutch. If you are an advertiser or one of my promotors: this is the feed about just my thesis articles:  |