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Monday, 08 May 2006 |
The Center Parcs - State of Happiness campaign went public today.
It's a fun concept where you can start your own campaign to become “president of the state of happiness”. If you manage to get the most votes in 6 weeks, there will be free accommodation for you on their parks for a whole year. When you start your campaign you get your own space on the president list, flyers, wallpapers, etc to promote yourself
See my example: http://robert.forhappypresident.com to get an idea.
Spent too much time with the brand lately: during the week helping out with this viral campaign at my intern agency and in the weekend performing technical service in one of their parks (student job). Therefore my slogan: time for promotion!
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