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Saturday, 21 July 2007 |
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Interactive out-door is hot. Especially this wall from Adobe. Infrared sensors are used to track movement and generate art on the screen.
It’s used to advertise the new Adobe Creative Suite 3 software bundel on Times Square (New York). Apparently the installation is coming to London soon. The nerds in the video talk kind of critical about it, but I find it pretty aDOPE.. Arty and pretty that is.
Read more. Thx for the tip Steven!  Be first to comment this article
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Wednesday, 11 July 2007 |
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Although it’s far from reality, setting up an advergame in the form of a simulator might do the trick when it comes to point of sale advertising for cars. It might just give you the experience and thrill you get out of driving a sports car.. like the BMW M3 for example.
Interactive elements in the simulator include: - Working pedals, stick shift, steering wheel
- Suspension reacts to road / movement
No word on force feedback on the wheel though? Be first to comment this article |
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Saturday, 07 July 2007 |
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One of the statements in my thesis was that customers could benefit from adding interaction to in-store advertising. Therefore I had to create a prototype to show the ropes of this statement.
An interactive kiosk for a video store was the result. I’m sorry for the Dutch narrator, but you should be able to get an idea of what is possible by adding sensorial interaction. Possibilities are limited to the marketeer’s creativity and budget, since contextual advertising is possible in any retailer as long as he has multiple related products to offer.
The movement tracking could be useful to detect from which direction the client is approaching the screen, and make the model talk towards the client with eyecontact. The client card used is a regular RFID card. The suggestion / profiling system works with an algorithm and a tagcloud (think music profiling at last.fm). According to the plot keywords, genre, actors and so on the system is able to generate a few suggestions for every client in the database.
And of course.. adult movies are not included in the database for privacy reasons. Comments (2) |
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Tuesday, 12 June 2007 |
With my thesis I stated that interactive content would become more common within digital signage. The e-taxi platform which will be implemented in the famous New York cabs proves this once again. Apparently it is required for all taxi’s to have this implemented by October.
The platform engages the client to interact, and be entertained / informed on request. Interactive elements include:
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Check out the video or read more. Be first to comment this article |
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