Apparently a good old infrared sensor hooked up to an audio player did the job. It’s out there for quite a while (since 2003) but looking at the news on the admedia blog, it seems like it recently got it’s break through.
With the right audio clips, it’s an idea that’s pretty likable for me. Imagine these adds playing from a poster in the bathroom when you approach:
Wella hair products:
“And don’t forget to wash your hands after touching that thing”
The “mi Addidas Innovation Center ” is so far the most advanced interactive narrowcasting concept I’ve red about. A short catwalk stacked with sensors analyzes your foot. Your shoe is custom calculated for flush fit and interactive digital mirror let’s you try it on the fly.
It can do even more, but let the video explain it all to you:
If you'd like to try it for real; visit the Sport Performance Store in Paris.
Chatting, sport scores, horoscopes, contests and customer loyalty programs should be theoretically possible with this billboard. All done through text messaging.
This billboard stands ground on the border of Mexico & the USA. I wonder how popular it is. With annually nearly 74 million trespassers it looks like it has quite an exposure.
Think about it: you’re in a club and in the need for a toilet break. A hot blonde broad just gave you a wink, so you defiantly want to check up on your hair as well. No problem, but fist you got to step up to the magic mirror:
When nobody is around it’s a billboard. When your washing your hands, it becomes the mirror you ‘d expect it to be. Interesting interactive concept yielding approaching consumers I say.
