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Hi, my name is Robert. I'm employed by an agency called Nascom where I look after the information architecture and user experience of things. |
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| research: interactive narrowcasting | ||||
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| A simulator to advertise a car |
| Wednesday, 11 July 2007 | ||||||
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Although it’s far from reality, setting up an advergame in the form of a simulator might do the trick when it comes to point of sale advertising for cars. It might just give you the experience and thrill you get out of driving a sports car.. like the BMW M3 for example.
Interactive elements in the simulator include:
No word on force feedback on the wheel though?
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