Hi, my name is Robert. I'm employed by an agency called Nascom where I look after the information architecture and user experience of things.
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User System Interaction
Internship at Duval Guillaume E
Master Thesis: Interactive Narrowcasting
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research: interactive narrowcasting
Introduction
Goal
Research Question
Methodology
A simulator to advertise a car
Wednesday, 11 July 2007

Although it’s far from reality, setting up an advergame in the form of a simulator might do the trick when it comes to point of sale advertising for cars. It might just give you the experience and thrill you get out of driving a sports car.. like the BMW M3 for example.

Interactive elements in the simulator include:

  • Working pedals, stick shift, steering wheel
  • Suspension reacts to road / movement

No word on force feedback on the wheel though?




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