The idea behind this video gives us something to think about:

 What if retailers could offer narrowcasting with added value for the consumer? How can interaction help them in this?
 

Since I started researching this subject, I’m comparing narrowcasting a bit with the evolution of the internet. Back in the days, websites weren’t much more then digitalized folders: so called “brochure ware”. Nowadays everything is more dynamic, see web 2.0 etc. Companies want to start a dialogue with their consumers. I wish narrowcasting the same evolution..

But interaction is mandatory for this.

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