Hi, my name is Robert. I'm employed by an agency called Nascom where I look after the information architecture and user experience of things.
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User System Interaction
Internship at Duval Guillaume E
Master Thesis: Interactive Narrowcasting
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research: interactive narrowcasting
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*bling* Looks like you've got an idea?
Wednesday, 09 May 2007

Yet another interactive billboard concept. I know this is not narrowcasting - aka digital signage.. But I’d like to refer to the creative use of motion sensors in this one! Don’t ask me what it’s advertising, who made it or where it’s located (please someone enlighten me?)

*update* it's an ad for The Economist.  Thx Tijs!

Image

Anyway, when you walk by.. it lights up; which kinda makes you look like a comic book character that gets an idea. Thanks for the tip Shven!




Comments (5)
09-05-2007 08:09
The Economist
It reads The Economist, which is a British magazine. They're known for their pretty creative advertsing, but this must be one of the best I've seen.
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09-05-2007 10:13
Very old...
It's a cool idea but it's also very old. I think I posted about this ad in 2005... It won an award at some festival back then.
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09-05-2007 10:23
Very old...
Thx Tijs & Martijn. Martijn; i've (unsuccessfully) searched your site for more info, can you remember the subject of your post?
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09-05-2007 10:58
Lion award
Robert, the post that I wrote doesn't exist anymore since I wrote it in the good old Dutch days of Fresh Creation (I deleted all my Dutch posts when I switched to English). I think the ad won a Lion award in Cannes but I checked out the website and it seems they deleted the history archives.
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09-05-2007 11:10
Lion award
Ah, too bad.. found out no videos showed up on youtube either. =( 
Thanks for looking into it anyway!
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