Remember the first interactive ad I referred to on this blog? The one with the neat lexus hologram? Unfortunally youtube took the video offline for copyright reasons, but I found out this Danish company created the display technology involved. As for displaying commercial information or product presentation I assure that these kind of displaying methods will replace regular advertising screens in some cases.

Not only because it has a high coolness factor, but because if developed further, it could offer complete 3D images where a new way of interfacing and interacting with information or products could be designed through motion sensing for example. But this is something for the research of a colleague.

Near the end of the video, concept sketches are shown for installations with span width well over 25 meters. As for representing cars on show events for example, this kind of technology probably could serve interactive narrowcasting better and with more insight through it’s 3D video capabilities, then regular screens could.

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