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Thursday, 16 November 2006 |
First big coaching with both my promoters: Nathalie & Thomas.
We discussed about the narrowcasting thesis done last year. I can use it as a reference, but mine will head in a different direction. I will state the added value of interaction by field research. This will be done with a hybrid setup of a concept with a static an interactive approach. I will try to find a current state of effectiveness, and must try to integrate a complete cost – benefit model in my final document. My literature study probably won’t be as enormous as the one from last year, since it’s covering a lot of corresponding items.
Last but not least, I got some starting tips that I'll have to take to heart.
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