Fujitsu found a client for it's interactive UBWALL which is especially designed for interactive narrowcasting. It’s a lifesize 50” plasma display panel equipped with RFID and Wi-Fi.

Interactive elements include: Motion Sensor Touchscreen RFID WiFI

It shows regular ads in “attract-mode” until someone approaches. This is detected trough the motion sensor. From here on menu’s and interaction possibilities appear onscreen. The RFID is used to transfer any information towards the customer. Personally I think this technology is better described as NFC (Near Field Communication). I’ve came across it during my research and it uses RFID, but also Bluetooth. It operates as a shell with RFID to establish a connection between mobile devices and the server object as the client comes within range. More about it in one of my next posts.

Last but not least: content management. Narrowcasting is known for it’s management from remote locations. This panel has WiFi onboard standard and a stand alone CMS (content management system). Nicely featured advertising toy… although I dislike the design.

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