Hi, my name is Robert. I'm employed by an agency called Nascom where I look after the information architecture and user experience of things.
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Grolsch Interactive Billboard
Friday, 13 April 2007

2 inspirational movies popped up on fc today. The first one shows a billboard that requires user interaction to actually see the advertised product. The billboards are equipped with real refrigerator doors and are put up at normal height. If a trespasser gets curious and opens the door, he can see the brand new Grolsch beer bottle in it:

It’s simple, straight forward and will defiantly stick to the mind much longer then a regular billboard ad. Campaign done by Jcdecaux and Initiative.




Comments (7)
18-04-2007 16:51
Er is nu ook in belgië een interactieve campagne in de vorm van een vier op een rij: 
http://www.4max.be/ 
 
Dit dankzij Pietels blog: 
http://www.pietel.be/archives/2629 
http://www.pietel.be/archives/2622
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24-04-2007 23:14
over dat 4max gesproken: je moet hier eens naar kijken :-) 
 
http://www.youtube.com/watch?v=4J-wU8Xd_l4&mode=related&search=
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03-05-2007 08:27
Hehe ik was erbij toen dit plaatsvond. Zag er best cool uit! Dacht ook dat ik Frank Molnar gezien had, dus ja het zou wel eens een undercover event ofzo kunnen zijn... 
 
btw even gezocht op youtube en nog filmpjes gevonden (en ja hoor Frank komt erin voor) 
 
youtube 1 
 
Youtube filmpje met Frank Molnar
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03-05-2007 20:09
What a neat campaign guys: 4max looks like a real life advergame. I love it when they are dancing in the video! =)
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04-05-2007 23:49
haha ja dat is m :D OEPS. Ik was al aan het zien of ik mezelf daar niet ineens zag, want het lijkt wel in Amsterdam opgenomen :)
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08-05-2007 08:51
Heb wat verder zitten zoeken en ben deze blog tegengekomen: http://4maxblue.wordpress.com/ 
 
Is blijkbaar van het blauwe team. Het andere team heeft ook een blog heb ik gemerkt (link vind je op eerste blog). Niemand een idee voor wie of wat dit een stunt is?
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08-05-2007 14:48
Christophe, I honestly have to say that you do start to sound a bit like a buzz marketeer for 4max, am I correct? :)
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