Today I attended an IAB Lunch which was themed: “Narrowcasting: marketeer’s dream or retailer’s nightmare?”. After the keynotes, the company Digidyn showed me an inspiring interactive environment; based on eyeclick’s motion tracking technology. I tried to shoot a movie with my cellphone, so forget about quality for a moment:

It sounds great that you can make every screen or environment interactive, and what I personally like even better is that it allows off screen interaction with products and items. You could see some toy’s at the start of the video, right below the screen. When the guy reached for one of them, a predefined application loaded.

Since there is a sensor bar above the screen, you could cover a whole environment much larger then a regular screen and make it interactive. Might sound weird, so I drew this sketch which clarifies a few things:

This way you as a retailer could - for example - detect what product the client takes from your shelves (without RFID or other expensive things) and then yielding to this action adjust your product information on the screen or start advertising another product. Aren’t interactive environments just sweet?

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