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Tuesday, 15 May 2007 |
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Perhaps you came across the newsbreakergame allready.. it’s a pong based game with integrated news ticker by msnbc.com. Msnbc commissioned SS+K and Brand Experience Lab to create an interactive installation during opening weekend of blockbuster Spiderman 3 in Los Angeles. The result was a live interactive cinema game:
A motion sensor tracks the crowd, and make sure they have an entertaining waiting experience until the movie begins. Defiantly a form of interactive narrowcasting. via
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