Not a form of digitalized advertising on screens, but still an interesting development for interactive advertising. This talking paper is developed by some Swedish researchers. I’d like to know the technical background behind it, but various articles tell it seems like the whole speaker and electronical system is integrated in the paper. Very strange, but it kinda seems to work like this:

The researchers plan on using this within advertising, storytelling in museums etc.

Good.. because I wouldn’t want to have my toiletpaper commenting on anything.

The materials used are environment friendly and disposable.

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