This fresh gadget allows to measure the exposure of your narrowcasting without installing any other sensors.

It’s very clever, it uses the ‘red eye effect’ (infrared light) on people to check if they are actually looking at the screen. It doesn’t take pictures though; privacy reasons.. interesting.

 
This allows new narrowcasting models in the form of pay – per- view, like in pay – per – click on the internet. Read more here. Thx for the tip Bram!

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