The “mi Addidas Innovation Center ” is so far the most advanced interactive narrowcasting concept I’ve red about. A short catwalk stacked with sensors  analyzes your foot. Your shoe is custom calculated for flush fit and interactive digital mirror let’s you try it on the fly.

It can do even more, but let the video explain it all to you:
 

If you'd like to try it for real; visit the Sport Performance Store in Paris.

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