I promised to write more about this technology, since my prediction is that it will become useful for interactive narrowcasting if it breaks trough. Near Field Communication is actually a smart application of RFID within mobile devices. It allows two way communication and is able to process commands and signals on itself. For example, when a NFC tag with build in commands gets ‘touched’ with NFC enabled phone, the users is prompted with a confirmation message.

The command in the chip could be anything:

• V-card

• File Transfer

• Money Transfer

• Link to a website

• Enterance code to rfid locked doors

• Phone number – save / call command

• (Flight) ticket confirmations

• Etc.

Don’t get it wrong: this technology is by no means a competitor of Bluetooth. It uses Bluetooth itself when needed (for file transfers for example) and is able to activate and configure it automatically - even when Bluetooth is switched off. NFC has a working distance of 0 tot 20 centimetres and is merely focused on user interaction. Check the video for a showcase:

At the beginning you could see a hotel which could be called by just touching it’s ad.. and by the end the payment modules of VISA and Mastercard are shown. Now combine them with narrowcasting, and consumers can purchase advertised products / services (like concert tickets for example) right there on the spot. It defiantly ads a new interactive dimension to narrowcasting. Also see nearfield.org.

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