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Hi, my name is Robert. I'm employed by an agency called Nascom where I look after the information architecture and user experience of things. |
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| research: interactive narrowcasting | ||||
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| Nokia Interactive Bus-stop Ad |
| Friday, 20 April 2007 | ||||||
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Nokia launched cool new interactive bus-stop adverts around Londen. It involves a huge touchscreen where people can play a memory game. Their unique selling proposition is that this new Nokia N95 phone is so small, that you can’t figure out in which pocket it is. This idea is integrated in the memory game. This video shows the ad at work:
You can also connect with the abri through WiFi and text messaging.
23-04-2007 13:33 Finally I used to ride the bus so much and got bored very quickly waiting at bus stops. Back then, a game like this would have been fun to have. Now however, I've got a game boy in almost every pocket of my wardrobe. These are going to be vandalized to an empty frame within days of setup. Bloody shame... 23-04-2007 14:04 adventures in digital where is this in london? I'd like to get check it out 23-04-2007 19:43 adventures in digital @howard scott: this is at Tottenham Court rd. and Charing Cross, busstop for the 55. You can't miss it. Thanks for linking here. 23-04-2007 19:48 adventures in digital howard, do you live in london? feel free to send more footage / pictrues if you can, I'll add it to my post 25-04-2007 12:16 adventures in digital yet another screen from the french bus stop company jcdecaux 25-04-2007 12:18 adventures in digital I've seen one on high holborn and outside my office in Farringdon. Classic game!!!!!!!!!!!!! 25-04-2007 12:26 adventures in digital Got one here in manchester too LONDON eat your heart out ;) 14-05-2008 18:42 adventures in digital god Write Comment
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