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Monday, 23 October 2006 |
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All relevant links to online sources for my thesis will eventually be in my bibliography, but also in my del.icio.us account. You could subscribe to my link feed to stay up to date, or become a member of my network if you own a delicious account yourself. This info will always be available in my exit box.
As a start to show the impact of an interactive add, I referred to a movie with a campaign by team-one.usa.
This video I unveiled in my proposition presentation to prove that innovative interactive concepts appeal to the crowd. I must say that this a good example of a well designed interactive concept, but the wow effect is mainly generated because of the hologram display. In this video people outside the showroom could alter the content on the display with a touchscreen. They could change colours, set backgrounds etc. My electronics/sensor & new media prototype probably won’t have the same wow effect, but might have a more interesting marketing outcome. More information in my updated proposition soon.
By the way; I’m thinking about altering the title from Interactive Advertising to Interactive Narrowcasting. Interactive advertising is kind of a broad term for what I’m trying to accomplish.
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