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Tuesday, 06 February 2007 |
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It was time to give this site a facelift and a new peacemaker. My previous content management system couldn’t handle the spam on it’s trackbacks anymore. Searching & language selection reflects on every page. Unfortunally I still need to translate about 80 articles and a few pages. I hope to get it all done before July this year. So no worries when you bump into something that is only available in the other then selected language.. Time will fix this  Comments (1)
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Monday, 30 October 2006 |
A week off and I’m going to make a small trip! Tonight at 23.00 my bus leaves in Brussels. 14 hours later I’ll hop off near my old school in Malmö, Sweden.
I’ll be back on November 6th, normally just in time for my art lab course.
Update 8 November
Home again in the meanwhile.. Unfortunally not many pictures, but some video footage which I’m going to keep for myself =)
I’d like to thank Jens, Sophia, Anna, … for the caretaking and all the good times. I also had some interesting feedback about my master project, more about that in my next post.
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Thursday, 26 October 2006 |
For letting me win this stunning smartphone on the customer first event yesterday. Well.. perhaps I can�t say I won it fair & square, but if you�re someone like me; who�s never lucky in games you just have to give luck a little hand with your creativity.
I had the chance to play around with it today, and I must say it�s a very nice featured phone. It�s amazing what they nowadays can integrate a slick device like this. Check out read more if you�d like to see it�s multimedia quality.
The event itself was filled with interesting seminars & speakers. None of them "directly" related to my thesis subject, but the keynote - Joakim Borgstr�m - did show some useful creative concept development techniques. For classmates Tim, Sven, Tijs & Alex this exhibition was gold since there were heaps of mobile related companies.
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Monday, 23 October 2006 |
Last weekend I spent somewhere around Hitler’s hideout in the Belgian Ardennes for a school project. Tom De Bruyne (i-merge) was one of the keynote speakers and talked about the marketing buzzword: piggybacking. After a definition and an example, I’m still not sure weather or not I’m seeing the conclusion of this post right. In his example he pointed to a survey that stated that the Volvo V70 is ought to be the best car to have sex in. Since Volvo is one of I-merge’s clients, they quickly jumped on the subject and made a matching banner concept to promote the car. So basically they hitchhiked on the back of the survey’s buzz to advertise the product.
Looks like in practice communities sometimes use a variant of the piggyback concept to express their opinion. We saw a few examples in Clo Willaerts's presentation, but I can’t recall if she used a different term for it?
When the PR of a company goes bad, an internet community reacts and the communication backfires on the on the brand in an awful way.. Now isn’t that exactly what happened on this website, to Sony, when they announced that their new console is going to be delayed in Europe for months over the American & Asian market? When I saw this a few weeks ago, I couldn’t resist sending in my own contribution:
Feel free to check it out; lot's of other Photoshop’s are featured. So there we go: the community behind this site was based on a piggyback model.
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Monday, 28 August 2006 |
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Lot's of trips means lot's of pictures! A bunch of stuff happened, which ends up in even more stories. Can't write everything down, but i'll enjoy telling you them in real life!
Some brief info about these trips.. fist one: Spain, Lloret De Mar & Barcelona. I mixed in the organisation a bit because at that point being I was considering becoming a mentor / guide for youth holidays. But I found out this wasn't really what I was looking for. So after Lanwars and this I defaintly flipped the page on youngster organisations.
Second trip was an exchange project in Adana (Turkey) to do some social workshops. The European Union finances these projects, and I must say they are very enriching. You'll probably find me doing one or two exchanges a year in different countries until I'm 26 or something, since it was so great.. Usually 4 countries participate in one project. In this exchange Hungary, Estonia, Turkey and Belgium were involved. The theme was Social Exclusion and how to take action. Nice detail: You could find us in several Turkish newspapers last week! One of them even had colour picture of me on the FrontPage! jeuj =) Be first to comment this article |
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